Besides common memorabilia like teddy bears or wedding rings, the museum have also received used napkins, fingernails, or a piece of scalp from an ex-boyfriend’s old wound. The museum is successful because of the bond between the objects and its stories. The wordmark, therefore, was designed to “house” the object; it is shaped, formed and broken by the objects that inhabited the space.
While these objects are disposable and forgettable, the stories behind these objects are what made the museum intriguing. Objects as vessels of memories, of the attachment of intangible emotions to tangible objects, is the core idea behind the design of the branding.