Finding “Vietnam” ( is a series of visual investigations into the multi-faceted narratives often attached to the name “Vietnam” and their role in the industrialisation and commodification of cultural memories. These projects aim to challenge the constructed terms and identity histories of "Vietnam" by examining the media landscape of America and its consumption.

Vietnam, Viet Nam
The One where they Vietnam
Loving Him is Red
Good Morning, Vietnam!
“Vietnam” in America’s Imagination

Role: Designer/Art Director
Deliverable:  Website