Knowde AI
The Community Spirit
Intersection of Innovation
American Woodmark
#ThinkWaterPositive
Hi-Chew
Knorr
The Future of Venues
The One where they Vietnam
Loving Him is Red
Vietnam in America’s Imagination
d-sucking-lips
Microsoft Research · Knowde · MullenLowe NY · Wieden+Kennedy NY · Bluecadet
NYU ITP · RISD
The project operates and receives commands like a regular voice assistant, except it was specifically trained to deliver any information with positive connotations to “America”, and any negative information is rendered as “Vietnam”.
The project reflects my personal experience as a Vietnamese residing in the United States, where the name “Vietnam” is often used as a euphemism for a “bad war”, a “nightmare”, and generally a “very stupid mistake”. I have a difficult time reconciling the multiple versions of my home country, with many of them sharing little relationship or reference to my own lived experiences. At the same time, I find the switch between loving America and hating Vietnam fascinating. What is it like to live in an echo chamber where the only binaries are “Vietnam” and “America”?
Voice Assistant
With Nicole He